Digital Africa

Digital tools are having a big impact on how Africa does business, gathers and disseminates information and communicates with the Diaspora.

I’ve just discovered a great company in Nairobi, Kenya – A24 Media –  which exemplifies the Internet as the great equalizer. A24 could be any company in any market providing the services they do.

Get familiar with A24, a leading online media service provider in Nairobi, Kenya

What I really like about A24 is that it answers the call for what has historically been missing with traditional media:

A24 is the missing piece of the communications puzzle

As the company describes on its Web site, A24 is …

… Africa’s first online delivery site for material from journalists, African broadcasters and NGO’s from around the Continent.

The best bit about A24? The business model empowers African communicators and respects their ownership of the content they create, a critical issue in the notoriously hard to police online space. Great job A24 on a business with great content and really good contributor relations.

A24 Media’s business model ensures that all contributors receive a wide and previously unknown exposure to their content, thereby generating sustainable and generous revenues from the sale of their stories on a 60:40 basis in favour of the contributor. Most importantly, the contributor will continue to OWN the copyright of the original footage.